Starstruck

"Starstruck doesn't just take a brief and delivery, they take a brief, make it better, then deliver." We worked with them on a campaign we created to promote hospitality and a career at the hotel chain as a leading option for women. The campaign was tied to International Women's Day and followed the team at our Canary Wharf location- a hotel run entirely by women. Our goals were to create a shareable video that was picked up by online news outlets and generated significant views on social media. We worked with the Starstruck senior team for conception to launch, they were heavily involved in the ideation and helped us shape the brief for senior leaders across the business. As always Starstruck assembled their expert crew at short notice and were instrumental in helping us bring the idea to life and make the stunt newsworthy and interesting as well as beautifully shot. The video was one of our most successful campaigns of the last 12 months and was picked up by 15 news outlets. Footage was also included in a segment on Sky News' breakfast show with Kay Burley. Our CEO also shared it on his own channels and feedback and engagement was 20 per cent higher than the benchmark

Senior Communications Manager, Hilton, London