Tinchy Stryder Checks In To New Music Project

During a one day period, Tinchy's challenging himself to create a track only using interesting and vibrant inspirations from different parts of the hotel and the surrounding areas of Brick Lane, all produced from his room at hub by Premier Inn. Utilising hub’s super fast free Wi-Fi and in-room digital connectivity to set up the less traditional, mini in-room studio, the track will be released mid-June.

Tinchy Stryder: “I studied digital arts at the University of East London and love everything techy, so I really felt at home here surrounded by all the connectivity. It’s going to be a huge challenge to create and produce from an alternative space like a hotel, but I’m confident that the great technology I’ve been shown so far will help me do it! I started off experimenting with music in my bedroom in east London, so it will be like going back in time, and I’ll hopefully create something exciting and innovative from my room here at hub… watch this space!”

hub is a new generation, urban hotel perfect for those who are looking for a stay with great style in fantastic city locations, at an affordable price. Technology features heavily throughout the hotel’s cleverly crafted compact rooms, with an app that controls the lighting, temperature and even the Smart TV’s - so who better to collaborate with than Tinchy Stryder, known for his impressive music credentials and digital technology ventures.

Simon Ewins, hub’s Chief Operating Officer, said:

“We know that hub’s digital elements impress our guests and enhance their customer journey – we also know we are offering a cool base in city centre locations, perfect for those who like to explore while staying connected. Our customers tell us that this new hotel concept and the vibrant locations we have chosen to place it in, are perfect for inspiring creativity and imagination – so what better way to harness this inspiration than by collaborating with a creative and innovative musician like Tinchy. We are really excited to hear the final track – good luck!”

Tinchy will unveil the track at an exclusive launch event in hub’s latest hotel in Brick Lane, right opposite Spitalfields market. Follow @hubhotels on twitter, instagram and Facebook for updates on the track creation, as well as exclusive interviews and videos from Tinchy Stryder.