Whether you're searching for an Abba tribute band, a fairy tale castle, or a culinary delight to please the crowd you'll find it here...
A Look at Market Research
With market research you will be gathering valuable
information that will help you to identify and deal with various market
challenges. This in turn helps you to adapt your offering to make it more
attractive to buyers and the more the buyers like it, the better you will do.
Market research is an important step towards understanding your potential customers or clients and identifying what motivates them. With good market research you will be able to find out what it is that people are looking for in a service or product like yours. You will also get a grasp of what they are willing to pay which makes it easier for you to work out how much you should charge. .
The following video is from gov.uk and runs through the rudiments of market research. Although aimed at getting products to market rather than entertainment services, the principles remain the same for everyone. As I mentioned in an earlier article, even though you may be a singer, dancer or comedian, you need to think of yourself and your act as the product that you are selling.
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